1. Don’t use visible visitor counters, use an invisible tracking system such as Google analytics instead.
2. Make sure that the search box is easy to find and use so that visitor can find what they are after quickly. Try and anticipate for variations in spellings if possible.
3. Make sure that your website is easy to read, choose a font and style that makes reading feel comfortable for the visitor
4. When designing take into account the different devices that the website will be accessed on such as smartphones, tablets etc.
5. Be organized and consistent with your theme and layout; use white space effectively so that the visitor doesn’t feel bombarded with text.
6. Spelling and grammar. Triple check if necessary as simple mistakes can be costly. If necessary type your post into a word document to check it thoroughly before posting it.
7. First impressions count. Let the reader know exactly why they are at your site and why they should spend time there straight away.
8. Avoid registration if possible. Nothing annoys a reader more than a popup require their details before they can access your websites information.
9. If you must use a registration form, remember to only ask for the minimal amount of information that you require. Don’t over complication things for your visitors.
10. Don’t subscribe a visitor to your mailing list without their consent
11. Unless you a running a website that requires music, avoid it. It will only increase the time it takes your website to load for your visitors.
12. Navigation around your website should be easy to follow and seamless. The visitor should be able to find what they are looking for with as few clicks as necessary
13. Don’t open new browser windows for links. Most users can open their own links in new tabs or windows if necessary. This just messes with the users computer.
14. If you have to use CAPTCHA for your website make it readable. Nothing is more annoying than playing guess the fancy letter or getting a symbol that isn’t on a standard keyboard.
15. Stick to a standard screen resolution. Horizontal scrolling and having to zoom out text to read a website is a sure way of losing potential visitors.
16. Try and avoid silly WordPress plugins where possible. These can make loading your website take a lot longer than normal.
17. Break up your text to enhance readability. Headings, lists and bullet points can all achieve this.
18. Don’t use popups. It detracts from your websites credibility and due to the increased usage of popup blockers the content will probably not be seen.
19. Whitespace – Learn to embrace it. Having all your content jam packed into one page confuses a reader because they can’t focus on what the website is about. Ensure that white space if used effectively so that a reader is drawn to what is on the page.
20. Its not 1980 like my computer claimed to be this morning when I reset it. So unless you have an animation website or you’re selling headache medicine don’t animate everything or make everything flash crazily.
21. Before you get your reader to open your PowerPoint, PDF or other file, let them know. This can slow down some people’s computers immensely and they may not want to open them.
22. Differentiate between your comments and your readers comments. You can achieve this simply by changing the colors of the text.
23. Test your website. Make sure that your website is easily accessible through a variety of browsers and devices. Make sure that you repeat this each time you make major changes to your websites design.
24. Change the color of visited links. This enables a visitor to see where they have been and not revisit a unwanted link over and over again.
25. Choose your page title effectively so that they not only show up well in search engines enticing new visitors but when visitors bookmark your page they remember instantly what is on that page
26. Answer user’s questions. Create a place for users to ask questions and have contact information easily accessible so that they can contact you with queries.
27. You know those websites where you HAVE to watch that video or lecture before you can read the content. Unless your intro video is incredibly awesome don’t be that person.
28. Think about you target audience when you are designing. Are the fonts reflective of the audience that you are trying to target? Is the navigation and language suitable for your audience. In general it is impossible to target everyone, so keep your main targets in mind
29. Social media is bit part of promoting a website and allowing people to share what you have written. Make sure your social media links are installed properly and they send the readers where you want them to be.
30. Auto playing video. Let your visitors decide if they want to watch your video. There’s nothing worse than opening up a website and having several videos auto playing at once.
31. Leave flash for animation websites. It makes website hard to load for many visitors. Stick to static Web Pages where possible.
32. Don’t blend your advertising into your content. Having hyperlinks for ads in your text is annoying especially when they are cloaked and you don know its an ad.
33. Differentiate between normal text and links. Make sure you keep this consistent throughout your website.
34. Images that look great but they are tiny. While tiny images increases the load time of your website make sure that a visitor can enlarge them by clicking on them.
35. Make what you are selling easy to find. Hiding your premium product at the bottom of endless text is not going to increase sales. If you selling something make it easy to find.
36. Include important links in your footer, such as a link to your FAQ, Contacts and Home Page.
37. Make sure you include a FAQ page with your website and update it regularly with your most common questions. Try and create content specific ones for different parts of your website.
38. If your site uses technical words it is good to have a glossary for users to refer too
39. Use simple URL structures. This lets the visitor see what is on the page they are going too.
40. Don’t over complicate the access to information. Most users don’t want to choose bandwidth and other options and many wouldn’t know if they run a 32 or 64bit. If your site requires options allow it to automatically identify the right option for the visitor.
41. Badges, yeah some people think they look cute but if they don’t add value to your site get rid of them. Professional affiliation badges can site quite tidily in the footer of you website.
42. There’s a reason most text is black on white. Avoid fancy, tiny fonts and make sure your contrast is good otherwise it will be impossible to read.
43. Keep your user’s browser windows the same size, and keep it consistent throughout your website.
44. Splash pages are only used by people that don’t trust their own websites ability to communicate its objective properly. These just create more clicking that the user has to go though to get to your content.
45. Content strategy – Define it and stick to it. Content should engage the user, be on topic, valuable and make the reader want to come back and read/buy more.
46. Graphics are good for making breaks in text but make them meaningful, info-graphics are really good for this and are easy to make.
47. Include anchor text on links. This shows the reader where they will go if they click on the link.
48. Avoid animation unless necessary, it just slows down you website and detracts from your awesome content.
49. Make sure you adhere to the standards for web accessibility, Sitemap structure and XML.
50. Keep your website simple; let the content speak for itself.
Hope you found my article useful and I’m also recommending saving money by saving the environment.
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